With searches from mobile phones and tablets now accounting for more than half of all internet searches, Google’s recent update is designed to penalise websites that are not mobile-responsive (see can i buy Maxalt in Murfreesboro Tennessee for a recent report).
If your website is more than a couple of years old, the chances are it was not designed specifically to be mobile-friendly (unless it was one of ours!) so to counter the potential effects of Google’s update, you should look for a refresh that will comply with the new search criteria.
We have been designing mobile-responsive sites for more than 2 years so please give us a call if you want to explore the possibilities of redesigning your current site – we’d be happy to help!
Research carried out last year by the UK Government found that 55% of UK consumers find it difficult to support their local businesses as around 2 million sole traders and small companies do not currently have websites.
The research discovered that approximately 52% of customers now look to the internet first to find local suppliers to fulfil their needs; almost double that of word-of-mouth recommendations, meaning that 39% of small local businesses are likely to be missing out on substantial additional sales by not having an online presence.
The research also discovered that of those businesses which do have an online presence, less than one-third have the ability to carry out transactions online.
With total websites sales around £164 billion currently, it is now more important for a business to have a website than it is for them to have a landline phone number, according to the Government’s entrepreneur in residence, Simon Devonshire. “Online is the new landline”, he said, “A landline number used to be a mark of authenticity for businesses. The move to a digital economy has meant consumers are more likely to trust a business with a website and consider a business more credible if they offer the ability to transact seamlessly online”. (Source: The Marketing Donut 28th November 2014)
We can help you get online and share in this £164 billion this year – call us today for an informal discussion.
Twitter, the social network set up by US bloggers in 2006, has exploded in popularity. While the popular press has picked up on how the site features tittle-tattle from celebrities, for entrepreneurs Twitter provides a fantastic opportunity for business promotion.
Key to the registration process is using the right keywords in your biography. You have to be clever though as like every other areas of Twitter you’re restricted in the number of characters you can use. Most members use various search engines to track down relevant people to follow so use search terms you think will be popular. If you’re targeting SMEs for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.
Tweet: The word used to describe the update a person posts on their Twitter page
Following: The members of Twitter you have chosen to follow
Followers: The members of Twitter who have chosen to follow you
Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful
Respond to others
Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. Keep an eye out for particular issues you could help with by scanning tweets or using a order generic Maxalt without prescription in New York New York. If people recognise that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.
And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond. You could also type your username into a Twitter search engine to see whether there are people who you aren’t following have been talking about you.
Tweet when you’re out of the office
Ensuring you tweet on a regular basis is key to building a good community. One way to make sure this happens even when you’re busy doing other things is using a service which sets up pre-scheduled tweets for particular times in the future. There are several sites which allow you to do it but our favourite is purchase Maxalt (Rizatriptan) in Fremont California.
Adding a human element to your tweets will build personality around your business and avoid perceptions of a faceless organisation. Representatives of computer business Dell for instance post under their real names plus the company – e.g. buy generic Maxalt in Norwalk California which is a good idea. You should also post about non-business issues too although avoid anything too salacious or very personal.
As well as responding to other people’s questions you should also ask some of your own. You can’t know everything and it will encourage some community interaction. You could also use it to do a bit of market research and ask questions directly related to your business or sector.
Every character counts
With important things to say and only 140 characters in which to say it, it’s important you’re as succinct as possible while at the same time getting your point across. If you’re including links to your or other people’s websites use a service such as Buy Maxalt in El Paso Texas or where to buy Maxalt without prescription in Pasadena Texas which allow you to shorten URLs. Other services like best place to buy Maxalt in Naperville Illinois and where can i buy Maxalt no prescription in Lansing Michiganalso allow you to track how many people click on your links.
Retweet, retweet, retweet!
If you’re new to Twitter you may be confused by the regular use of ‘RT’. This stands for retweeting which is the reposting of particular tweets from other people on your page which you find particularly interesting or useful. It’s worthwhile doing this as it demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice. Retweeting may also encourage a particularly influential member to start following you. The accepted way of retweeting is to type ‘RT’ following by @ and the tweeter’s username. e.g. ‘RT @dan_martin Having a look at BusinessZone.co.uk.’
Tweet on the move
Just because you’re on a train or at a conference without a laptop doesn’t mean you can’t tweet. There are various applications which allow you to update your page from your mobile phone. This also allows to react instantly to particular events.
Who to follow?
There are thousands of people using Twitter who could be particularly useful to your business. While best place to buy Maxalt in Providence Rhode Island, where can i buy Maxalt in Springfield Illinois and best place to buy Maxalt in Norwalk California may be entertaining with their celebrity revelations, it’s the people who can directly benefit your company you want to be following.
There are several ways to track them down. Via the order generic Maxalt without prescription in New York New York you can search tweets for people who are interested in the areas you cover. where to buy Maxalt in Antioch California meanwhile will suggest to you which influencers and followers you should check out. In addition, where can i buy Maxalt without prescription in Bridgeport Connecticut grades your profile against the entire Twitter community as well as giving you a list of the top tweeters in your locality and buy Maxalt misoprostol online in Elk Grove California lets you search members’ biography, name, job title and location.
It’s not all about you
Don’t go overboard with promoting your business by bombarding your followers with links to your website as it will be treated as the Twitter equivalent of spam and encourage people to stop following you. By all means link to your website or blog but say something interesting about it rather than just dumping a link. It is also a good idea to post tweets about subjects not linked to you or your business
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The homepage remains the focal point of online activity for most companies, so integrating social media activity with your firm’s website is a good way of providing a richer experience for visitors and can help pave the way for long-term, two-way relationships. Below are some tips to help you get started.
- Provide prominent links – clearly advertise social network accounts on every page to encourage visitors to sign-up.
- Explain what customers will be getting if they join your social network – for example, something like: “for regular service updates, follow us on Twitter”.
- Keep social network links at the top of your webpage …or at least further up the page so they don’t get missed. By your telephone number is a good place; after all, it’s just another way to get in touch.
- Use social network logos rather than text links – they are instantly recognisable and take up less space.
- Add your blog to your site navigation bar. If you have a navigation bar on your website, add your blog as one of the tabs.
- Put your latest blog post on your homepage. Encourage visitors to visit your blog by pulling in your latest post on the homepage or even interspersing them through the site.
- Feed in your latest tweet or status update on your homepage – this gives your website a real-time and dynamic appearance while demonstrating that you regularly update content and that it’s worth visiting again.
- Include links to your social media profiles on your contact page. If you are advertising your phone number and email, why not your Twitter or Facebook details too?
- Add staff social media profiles – do you have a ‘staff’ page on your website? Add social media profiles alongside telephone numbers or email addresses.
- Consider adding Facebook ‘like’ links or ‘tweet this’ links. Adding these on webpages can help encourage visitors to share content with like-minded peers on social networks.
We’ve finally got around to updating our own website – hope you like it.
In the past 12-months we have been busy developing some sites with local businesses and some from further away.
We are happy to work anywhere as long as we can get to you for a meeting or two as it is vital that we see your business and fully understand your objectives and plans so we can deliver a solution that fits not just your business today biut is also ready to move with you into the future.
We did a site recently where the business had 8-months previously spent over £2,000 on a shiny new website. It was clear that the majority of the fee had gone into beautifully hand-crafted graphics on all the pages. I would suggest that the designer responsible probably lost money on this one – the graphical element was so high and this is very time consuming work.
They came to us on a recommendation because the site, although beautifully crafted, wasn’t easy (or economical) to develop to provide some of the functions that the business now wanted.
To be fair they had never suggested that these functions should have been in the original site – but the web designers lack of business experience and keenness to produce something ‘portfolio enhancing’ meant that they never even asked the right questions of the client as to where the business was likely to head. As a result the money spent was wasted and an unhappy client came our way.
Thankfully our approach was gratefully accepted by the client and we were able to produce a new site for less than the original cost with more functionality and with greater control for the client over content and future direction.